CRM(Customer Relationship Management,客户关系管理)是一种基于Internet的应用系统.它通过对企业业务流程的重组来整合用户信息资源,以更有效的方法来管理客户关系,在企业内部实现信息和资源的共享.从而降低企业运营成本(尤其是销售成本),为客户提供更经济、快捷、周到的产品和服务，保持和吸引更多的客户，以求最终达到企业利润最大化的目的。-CRM (Customer Relationship Management, Customer Relationship Management (CRM) is a kind of application system based on Internet. It through to the enterprise business process reorganization to integrate Customer information resources, in a more effective way to manage Customer Relationship, within the enterprise to realize information and resource sharing. So as to reduce business operating costs (especially the cost of sales), to provide customers with more economic, fast, thoughtful products and services, to maintain and attract more customers, in order to ultimately achieve the goal of profit maximization.