本文通过理论与实际相结合的方式展开，首先阅览了大量客户关系管理和数据

挖掘的理论文献，研究分析了客户关系管理的核心思想和数据挖掘技术具体应用在CRM的哪些方面，根据对现有CRM结构存在问题的分析构建了基于数据挖掘的

CRM的体系结构。在此基础以江苏移动NJ分公司为原型，对其实施CRM的可行性进行分析研究，通过实地调研分析得出需求点，在此基础上依据软件工程的相关思想设计了基于移动通信行业的客户关系管理系统，并对各个主要子模块要实现的功能做了详细阐述，构建了该系统的数据库。最后结合实例对客户流失模块做了详细应用研究，希望通过本文的研究能对在移动通信行业实施客户关系管理方面的工作起到一定借鉴作用。-Through a combination of theory and practical way to start, first read a lot of customer relationship management and data

Mining theoretical literature, research and analysis of the core ideas of customer relationship management and data mining techniques in specific applications

What aspects of CRM, based on an analysis of the existing problems of CRM structure was constructed based on data mining

Architecture of CRM. In this basis the feasibility of moving NJ Jiangsu Branch of the prototype, its implementation of CRM

Analysis and study, obtained through field research and analysis needs points, on this basis, in accordance with the relevant software engineering thinking

Want to design the mobile communications industry based customer relationship management system, and each of the major sub-module functions to achieve

Do elaborated to construct a database of the system. Finally, examples of modules for customer churn in detail

Applied research, research can hope for the