文件名称:bysjppgh
- 所属分类：
- 企业管理(财务/ERP/EIP等)
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- [PPT]
- 上传时间：
- 2012-11-26
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- 105kb
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- wol****
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<品牌个性>
麦当劳近来用“我就喜欢”的广告语进行传播，旨在营造一种“自我、快乐、青春”个性，正好适应主要市场（青少年）的生活态度和个人风格，从而使麦当劳与消费者心贴得更近。
华南MALL的个性塑造是区别与竞争对手的一种必要方式。根据业态规划，华南MALL属于全层性质的市场定位，考虑到各个层次的消费者，可以把华南MALL的个性，强化在“国际、激情、时尚”方面。
-"Brand personality"
McDonald s recently used "I m like" spread of advertising language, designed to create a "self, happiness, youth," personality, just to adapt to major markets (youth) attitude towards life and personal style, so that McDonald s and consumers Heart closer to.
South China MALL personality differences between the rival shaping is a necessary way. According to Ye Tai Planning, South MALL are full-thickness nature of the position in the market, taking into account the various levels of consumers, can South MALL personality, strengthen the "international, passion and fashion" as well.
麦当劳近来用“我就喜欢”的广告语进行传播，旨在营造一种“自我、快乐、青春”个性，正好适应主要市场（青少年）的生活态度和个人风格，从而使麦当劳与消费者心贴得更近。
华南MALL的个性塑造是区别与竞争对手的一种必要方式。根据业态规划，华南MALL属于全层性质的市场定位，考虑到各个层次的消费者，可以把华南MALL的个性，强化在“国际、激情、时尚”方面。
-"Brand personality"
McDonald s recently used "I m like" spread of advertising language, designed to create a "self, happiness, youth," personality, just to adapt to major markets (youth) attitude towards life and personal style, so that McDonald s and consumers Heart closer to.
South China MALL personality differences between the rival shaping is a necessary way. According to Ye Tai Planning, South MALL are full-thickness nature of the position in the market, taking into account the various levels of consumers, can South MALL personality, strengthen the "international, passion and fashion" as well.
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《购物中心品牌规划》.ppt