本书旨在不能关注一定的营销策划水平，系统教授了营销策划的方法/实施步骤以及注意事项。并详细介绍了营销定位策划/形象策划，产品策划/价格策划/渠道策划-not necessarily concerned about the marketing plan, a system professor of marketing planning/implementation steps and precautions. Detailed descr iptions of a marketing plan positioning/image planning, product planning/price planning/drainage planning, etc.