移动通信作为一个科技密集型和知识密集型的高新技术产业，在现代市场经济条件下，在竞争空间日趋激烈和社会信息化发展趋势下，必须十分重视市场营销管理，重视市场营销管理体系建设。要充分根据市场需求的现状与趋势，制定计划，合理有效配置资源。通过有效地满足市场需求，来赢得竞争优势，在加快市场营销步伐的同时，努力建立和完善移动通信市场营销管理体系，以不断适应新的发展形势需要。-Mobile communications as a technology-intensive and knowledge-intensive high-tech industry, in a modern market economy, in the increasingly fierce competition in space and social development trend of information technology, we must attach great importance to marketing management, attention to marketing management system. We should fully in accordance with market demand status and trends, planning, rational and effective allocation of resources. Through effective to meet the market demand, to gain a competitive advantage in marketing to accelerate the pace at the same time, efforts to establish and improve the marketing of mobile communication management system to continuously adapt to the new developments needs.