GE矩阵可以用来根据事业单位在市场上的实力和所在市场的吸引力对这些事业单位进行评估，也可以表述一个公司的事业单位组合判断其强项和弱点。-GE matrix can be used according to public institutions in the market where the strength and attractiveness of the market assessment of these institutions can also be expressed a combination of the company' s public institutions to determine their strengths and weaknesses.